Evergreen Safety Council, a nonprofit organization based in Washington, is dedicated to promoting safety and health in workplaces, communities, and homes. They offer a wide range of safety training programs, resources, and consulting services to businesses, individuals, and organizations to help prevent accidents, injuries, and illnesses. WITPAC is a sub-brand at ESC specializing in training courses for personnel who transport oversize/overweight wind components.
Audience
ESC's audience spans many different ages and backgrounds. To accommodate this diversity, I prioritize clear, simple, and universal designs that are easy for everyone to understand.
Objective
While following the company's brand guidelines, I ensure that WITPAC maintains its own distinct identity, reflecting its unique character and effectively convey key messages to a broad range of viewers.
Tools used
Illustrator, Photoshop
Instagram posts
Flyer and brochure
Private classes promotion
To promote classes throughout the year, I designed engaging visuals for each season, incorporating brand elements such as the WITPAC logo and typeface while introducing fresh, colorful seasonal designs. This approach helped increase engagement and reduce confusion by maintaining brand consistency without relying solely on templates.
